| 引用本文: |
王丹.中医药新刊面临的困境及发展路径探析——以《药食同源杂志》为例[J].湖南中医药大学学报,2026,46(7):1521-1527[点击复制] |
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| 中医药新刊面临的困境及发展路径探析——以《药食同源杂志》为例 |
| 王丹 |
| (湖南中医药大学, 湖南 长沙 410208) |
| 摘要: |
| 在“健康中国”战略纵深推进与全球传统医学复兴的宏观语境下，中医药学术期刊不仅是知识传播与科研引领的核心载体，更是服务产业创新、构建中国特色医药学术话语体系的关键枢纽。然而，当前新兴中医药期刊，特别是聚焦垂直细分领域的初创刊物，普遍面临生存空间受限与发展动能匮乏的双重结构性困境。鉴于此，本研究突破单一案例研究的局限，将视域拓展至“中医药新刊”这一整体范畴，并以《药食同源杂志》为典型实证样本，系统剖析该类期刊在“马太效应”制约下所遭遇的资源汲取壁垒、因学科交叉属性引发的定位模糊与审稿机制滞后、数字化传播效能低下以及产学研转化链条断裂等共性难题。基于问题导向，本研究构建了一套适用于中医药新刊的系统性发展范式：首先，主张实施“特色化与精品化”的内容深耕战略，并搭建“跨学科智慧审稿平台”以优化学术评价体系；其次，重点提炼并推广《药食同源杂志》在组建青年编委会以拓宽稿源网络、依托高水平学术会议提升品牌学术影响力等方面的成功经验；最后，倡导构建“全媒体融合传播矩阵”，深化“产学研用”协同创新生态。本研究旨在通过个案透视整体，为中医药新刊突破发展瓶颈提供坚实的理论支撑与可操作的实践路径，从而助力提升我国中医药学术出版的整体竞争力与国际话语权。 |
| 关键词: 中医药新刊|学术出版|期刊发展|困境与策略|产学研协同 |
| DOI：10.3969/j.issn.1674-070X.2026.07.029 |
| 投稿时间：2026-03-10 |
| 基金项目:中国高校科技期刊研究会青年基金课题（CUJS2025-QN-022）；中国科学技术期刊编辑学会2025年“长江文库计划”编辑学研究项目（CESSP-CJWK-2025031）。 |
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| Challenges facing newly established Chinese medicine journals and paths for development: A case study of the Journal of Food and Medicine Homology |
| WANG Dan |
| (Hunan University of Chinese Medicine, Changsha, Hunan 410208, China) |
| Abstract: |
| Against the broader backdrop of the continued implementation of the Healthy China initiative and the global revival of traditional medicine, academic journals of Chinese medicine (TCM) serve not only as important platforms for knowledge dissemination and research advancement, but also as key hubs for supporting industrial innovation and developing an academic discourse system for TCM with Chinese characteristics. Nevertheless, newly established TCM journals, particularly start-up journals focusing on specialized fields, commonly face the dual structural challenges of limited room for survival and insufficient momentum for development. In view of these challenges, this paper extends its scope beyond a single case to newly established TCM journals as a whole, while taking the Journal of Food and Medicine Homology as a representative case. It systematically examines the common difficulties confronting these journals, including barriers to resource acquisition arising from the Matthew effect, unclear journal positioning and underdeveloped peer-review mechanisms resulting from interdisciplinary characteristics, limited effectiveness of digital communication, and discontinuities in the translation chain linking industry, academia, and research. Adopting a problem-oriented approach, this paper proposes a systematic development framework applicable to newly established TCM journals. First, it recommends pursuing a content development strategy centered on specialization and high quality and establishing an interdisciplinary intelligent peer-review platform to improve the academic evaluation system. Second, it identifies and promotes the successful experience of the Journal of Food and Medicine Homology, including establishing a young editorial board to broaden its manuscript submission network and leveraging high-level academic conferences to enhance its academic influence and brand recognition. Finally, it advocates developing an integrated omnimedia communication matrix and strengthening a collaborative innovation ecosystem encompassing industry, academia, research, and application. By drawing broader insights from an individual case, this paper aims to provide a solid theoretical foundation and feasible practical approaches for newly established TCM journals to overcome developmental bottlenecks, thereby enhancing the overall competitiveness and international academic voice of TCM publishing in China. |
| Key words: newly established Chinese medicine journals|academic publishing|journal development|challenges and strategies|industry-academia-research collaboration |
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