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李玲,周良荣.中医医生参与在线医疗服务的意愿及影响因素分析[J].湖南中医药大学学报英文版,2022,42(10):1732-1736.[Click to copy
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| 中医医生参与在线医疗服务的意愿及影响因素分析 |
| 李玲,周良荣 |
| (湖南中医药大学人文与管理学院, 湖南 长沙 410208) |
| 摘要: |
| 目的 研究中医医生群体参与在线医疗服务的现状与参与意愿，探索影响其参与意愿的因素，为互联网时代中医线上医疗服务的发展提供参考依据。方法 采用便利抽样法，于2022年2月至4月对湖南省内3家三级中医医院的258名中医医生展开问卷调查，采用差异分析、多元线性回归方法探索影响中医医生参与在线医疗意愿的影响因素。结果 年龄、职称、工作年限、感知有用性、感知复杂性、创新意识和自我效能是影响中医医生在线医疗平台使用意愿的主要影响因素。结论 中医医生参与在线医疗服务的意愿整体较强但呈现年龄差异，中医医生年龄越大，职称越高、工作年限越长，对互联网医疗平台操作感知越复杂，使用意愿越低，而感知有用性、个体对新技术接受度和自我效能越高，使用意愿越高。因此，中医在线医疗平台应充分考虑医生的需求，简化平台操作，在政策层面对医生群体相应的责任风险、补偿机制、激励机制等做出明确细化的规定，提升中医医生参与中医在线医疗服务的意愿。 |
| 关键词: 中医医生 在线医疗服务 参与意愿 影响因素 |
| DOI：10.3969/j.issn.1674-070X.2022.10.023 |
| Received:May 27, 2022 |
| 基金项目:湖南省哲学社会科学基金项目（21JD022）；湖南省中医药管理局项目（E2022002）。 |
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| Influencing factors of TCM physicians' willingness to participate in online medical services |
| LI Ling,ZHOU Liangrong |
| (College of Humanities and Management, Hunan University of Chinese Medicine, Changsha, Hunan 410208, China) |
| Abstract: |
| Objective To investigate the current situation and willingness for TCM physicians to participate in online medical services, and discuss the influencing factors affecting the willingness, and to provide a reference for developing TCM online medical services. Methods From February 2022 to April 2022, the questionnaire survey was conducted among 258 TCM physicians from three tertiary TCM hospitals in Hunan Province. By using the methods of difference analysis and multiple linear regression, we explored the influencing factors of TCM physicians' willingness to participate in online medical services. Results There were 7 main influencing factors of TCM physicians' willingness to apply the online medical platform: age, title, working years, perception of usefulness, perception of complexity, innovative consciousness, and self-efficacy. Conclusion The TCM physicians generally demonstrated strong willingness to participate in online medical services, but with age-related differences. With the older age, the higher title, the longer working years, the more complex their perception of operating the online medical platform, the TCM physicians showed the weaker willingness to take online medical service; with the higher perception of usefulness, the higher individual acceptance of new technologies and self-efficacy, the TCM physicians showed stronger willlingness. Therefore, physicians' demands should be fully considered and the operation be simplified for TCM online medical service platform. Clear and detailed rules should be established in policy, including the corresponding responsibility risk, compensation mechanism and incentive mechanism for physicians. The above measures may work to strengthen TCM physicians' willingness to participate in TCM online medical services. |
| Key words: TCM physicians online medical services willingness to participate influencing factors |
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