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王丹,李路丹,瞿昊宇,谢梦洲.新媒体环境下中医药膳食疗的传播[J].湖南中医药大学学报英文版,2020,40(2):228-231.[Click to copy
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| This paper
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| 新媒体环境下中医药膳食疗的传播 |
| 王丹,李路丹,瞿昊宇,谢梦洲 |
| (湖南中医药大学, 湖南 长沙 410208;湖南省药食同源功能性食品工程技术研究中心, 湖南 长沙 410208) |
| 摘要: |
| 随着人们对健康需求的不断增强和国家对健康事业的高度重视，中医药膳食疗正迎来较好的发展机遇，"药食同源"产业潜力巨大。在新媒体蓬勃发展的环境下，分析新媒体传播的精准性、互动性、碎片化特点，探究中医药膳食疗的新媒体传播策略对传播药膳食疗文化、普及养生保健意识、宣传药膳食疗知识、推广药膳食疗产品具有重要意义，并能带动药膳食疗相关产业的发展、加速药膳食疗的现代化，为我国人民的健康事业和我国的健康产业做出贡献。 |
| 关键词: 中医药膳 药食同源 新媒体 传播 |
| DOI：10.3969/j.issn.1674-070X.2020.02.022 |
| Received:November 21, 2019 |
| 基金项目: |
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| Spread of Traditional Chinese Medicine Diet Therapy in the New Media Environment |
| WANG Dan,LI Ludan,QU Haoyu,XIE Mengzhou |
| (Hunan University of Chinese Medicine, Changsha, Hunan 410208, China;Hunan Engineering Research Center of Medicine and Food Homology Functional Food, Changsha, Hunan 410208, China) |
| Abstract: |
| At present, the state attaches great importance to, supports and vigorously promotes the development of traditional Chinese medicine and the health industry. People's demand for health is constantly increasing. Traditional Chinese medicine diet therapy is facing excellent development opportunities. "Medicine and food homology" industry has huge potential. In the context of the rapid development of new media, it is of great significance to analyze the characteristics of precision, interactivity and fragmentation of new media communication and to explore the significance of the new media communication strategy of traditional Chinese medicine diet therapy for spreading the culture of medicine diet therapy, to popularize the awareness of health care, to promote the knowledge of medicine diet therapy, and to promote medicine diet products |
| Key words: traditional Chinese medicine diet drug and food homology new media spread |
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