| 引用本文: |
王丹丹, 王辉.在线医疗用户使用意愿影响因素分析[J].湖南中医药大学学报,2025,45(6):1143-1148[点击复制] |
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| 在线医疗用户使用意愿影响因素分析 |
| 王丹丹,王辉 |
| (湖南中医药大学人文与管理学院, 湖南 长沙 410208) |
| 摘要: |
| 目的 研究旨在探讨影响我国在线医疗用户就医选择的因素，为在线医疗政策的制定和实施提供决策支持。方法 采用便利抽样法，2024年2—4月对423名在线医疗用户进行问卷调查，采用信效度分析、因子分析、回归分析研究影响在线医疗用户使用意愿的主要因素。结果 信息披露、评论回应、评论有用性是影响在线医疗用户使用意愿的主要因素。结论 加强在线医疗平台的服务，并进行优化与升级，以提升在线医疗潜在用户的使用意愿。 |
| 关键词: 在线医疗 信号传递理论 SOR模型 使用意愿 |
| DOI：10.3969/j.issn.1674-070X.2025.06.025 |
| 投稿时间：2024-09-29 |
| 基金项目:湖南省教育厅重点课题（22A0245）。 |
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| Analysis of the influencing factors of users' willingness to adopt online medical services |
| WANG Dandan, WANG Hui |
| (College of Humanities and Management, Hunan University of Chinese Medicine, Changsha, Hunan 410208, China) |
| Abstract: |
| Objective To explore the factors influencing Chinese online medical users' healthcare service selection preferences, and to provide decision-making support for the formulation and implementation of online medical policies.Methods Using convenience sampling, a questionnaire survey was conducted among 423 online medical users from February to April 2024. reliability and validity analysis, factor analysis, and regression analysis were employed to identify the primary determinants affecting users' willingness to adopt online medical services.Results Information disclosure, comment responsiveness, and perceived comment usefulness emerged as the critical factors significantly influencing users' adoption intentions.Conclusion Enhancing service optimization and platform upgrades for online medical services are recommended to elevate potential users' willingness to engage with these digital healthcare solutions. |
| Key words: online medical care signal transmission theory SOR model willingness to adopt |
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