| 引用本文: |
赵洁, 刘江.中医药外宣叙事困境与路径创新——基于语料库工具AntConc的分析[J].湖南中医药大学学报,2026,46(1):150-157[点击复制] |
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| 中医药外宣叙事困境与路径创新——基于语料库工具AntConc的分析 |
| 赵洁,刘江 |
| (湖南中医药大学, 湖南 长沙 410208;湖南省中医药文化翻译与国际传播研究中心, 湖南 长沙 410208;湖南省中医药文化研究基地, 湖南 长沙 410208) |
| 摘要: |
| 目的 分析中医药外宣叙事的现状特征及潜在困境，探索中医药国际传播的创新路径。方法 基于2020—2024年《中国日报》和《环球时报》两家英文网站上有关中医药的报道自建语料库，并借助语料库分析工具AntConc展开系统分析。结果 中医药外宣叙事集中于中医药疗法、中医药与突发公共卫生事件应对、中医药国际化三大主题。其中，中医药疗法外宣叙事存在外治法叙事梯度化和内治法叙事断裂化的现象。结论 中医药外宣叙事困境的根源在于术语转译的文化失真、科学叙事意识薄弱、标准话语缺失3个方面。为推动中医药价值实现全球共享，中医药外宣叙事需遵循译释协同、证据锚定、标准融入和技术赋能“四位一体”的创新路径。 |
| 关键词: 中医药外宣 叙事困境 路径创新 语料库分析 AntConc |
| DOI：10.3969/j.issn.1674-070X.2026.01.021 |
| 投稿时间：2025-06-27 |
| 基金项目:国家社会科学基金项目（23BXW059）。 |
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| Narrative dilemmas and innovative paths for TCM international publicity: A corpus-based analysis with AntConc |
| ZHAO Jie, LIU Jiang |
| (Hunan University of Chinese Medicine, Changsha, Hunan 410208, China;Hunan Research Center for TCM Culture Translation and Global Communication, Changsha, Hunan 410208, China;TCM Culture Research Base of Hunan Province, Changsha, Hunan 410208, China) |
| Abstract: |
| Objective To analyze the current characteristics and underlying narrative dilemmas of TCM international publicity, and explore the innovative paths for its global dissemination. Methods A self-built corpus was constructed based on reports related to TCM from the English-language websites of China Daily and Global Times from 2020 to 2024, followed by systematic analysis using the corpus tool AntConc. Results Current narratives of TCM international publicity focus on three major themes: TCM therapies, TCM's response to public health emergencies, and the internationalization of TCM. Within narratives on TCM therapy, external treatments demonstrate a gradient narrative structure, while internal treatments exhibit a fragmented narrative pattern. Conclusion The root causes of the dilemmas in narratives on TCM international publicity lie in three aspects: cultural distortion in terminology translation, deficiency in scientific narrative awareness, and absence of standardized discourse. To promote the global sharing of TCM's value, its international narratives should follow an integrated four-fold innovative path encompassing coordinated translation and annotation, evidence-based narration, standard integration, and technology empowerment. |
| Key words: TCM international publicity narrative dilemmas innovative paths corpus-based analysis AntConc |
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