| 引用本文: |
陈洪,刘家僖,何清湖,盛洁.文化符号在中医药跨文化传播中的应用初探[J].湖南中医药大学学报,2020,40(4):507-510[点击复制] |
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| 文化符号在中医药跨文化传播中的应用初探 |
| 陈洪,刘家僖,何清湖,盛洁 |
| (湖南中医药大学, 湖南 长沙 410208;湖南省中医药文化研究基地, 湖南 长沙 410208) |
| 摘要: |
| 随着"一带一路"和"走出去"战略的实施，走向世界成为新时代中医药传承创新发展的重大主题。本文通过对某中医药院校中外学生的中医药文化符号观的调研分析，探讨中医药跨文化传播中的符号解码不对称现象。立足差异文化理论，通过主导霸权、协商、对抗三种解码立场，剖析中医药跨文化传播的成效与阻碍。结合符号学理论，探讨中医药文化符号在跨文化传播中的价值，并就如何发挥其优势作用提出初步的建议和对策。 |
| 关键词: 中医药 文化符号 跨文化传播 留学生 |
| DOI：10.3969/j.issn.1674-070X.2020.04.025 |
| 投稿时间：2019-12-23 |
| 基金项目:湖南省哲学社会科学基金项目（14YBB064）；湖南省中医药文化研究基地项目（WHJD201503）。 |
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| Primary Discussion on Application of Cultural Symbols in the Cross-Cultural Communication of Traditional Chinese Medicine |
| CHEN Hong,LIU Jiaxi,HE Qinghu,SHENG Jie |
| (Hunan University of Chinese medicine, Changsha, Hunan 410208, China;Traditional Chinese Medicine Culture Research Base of Hunan Province, Changsha, Hunan 410208, China) |
| Abstract: |
| With the implementation of the "The Belt and Road Initiative" and "going out" strategies, going global has become a major theme for the inheritance, innovation and development of traditional Chinese medicine (TCM) in the new era. Based on the investigation and analysis of the Chinese and oversea students' concept of TCM cultural symbols in a Chinese Medicine College, this paper discussed the asymmetric phenomenon of symbol decoding in the cross-cultural communication of Chinese medicine. In view of the theory of different cultures theory, this paper analyzed the effectiveness and obstacles of TCM cross-cultural communication through 3 decoding positions:dominance-hegemony, negotiation and confrontation. Based on the theory of semiotics, this paper analyzed the value of TCM cultural symbols in cross-cultural communication, and puts forward some suggestions and countermeasures on how to play its dominant role. |
| Key words: traditional Chinese medicine cultural symbol cross-cultural communication oversea students |
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